Luca Rossi - La Fondazione



If you dont' understand something search for it on YouTube 

materiali vari, 2021. 

L'installazione delle grandi lettere nere prende spunto dalla fondazione di Roma, avvenuta nell'aprile del 753 a.C. Seguendo il titolo o semplicemente cercando il soggetto su internet l'opera apre ad una dimensione inaspettata e in quotidiana crescita. L'opera non crea l'ennesimo contenuto, contribuendo al sovraccarico di cui ognuno di noi è vittima e artefice, ma ordina i contenuti già prodotti in modo abnorme quotidianamente. Mobilità/immobilità, installazione permanente/fluidità-precarietà. Questo progetto declinato dal 2013 in diversi contesti rappresenta anche una forma di resistenza all'algoritmo di internet che tende a nutrirci solo con "cose uguali a noi stessi". 




 


Any items purchased on Amazon

qualsiasi cosa acquistata su Amazon dal visitatore/acquirente, 2021

Il visitatore può acquistare su Amazon qualsiasi cosa e poi ritirare il pacco presso La Fondazione. Il pacco può essere intercettato sulla soglia del museo o fatto entrare per essere installato in qualsiasi luogo del museo. L'acquirente può acquistare per 100 Euro un certificato di autenticità che rende i primi 20 pacchi acquistati parte di una serie limitata di Luca Rossi. Se nel moderno e nel postmoderno il contenuto opera doveva rappresentare qualcosa di originale nella fase altermoderna che inizia all'incirca nel 2001, il contenuto perde di rilevanza in favore di un sistema "virtuoso" intorno ad esso. 






If you don't understand something search for it on YouTube 

video proiezione, 2017. 









Freeze Masters

opere d'arte personalizzabili scegliendo tre artisti moderni e contemporanei da far incontrare nella stessa opera sul sito Luca Rossi Lab, 2014. 

In questo caso l'opera è stata acquistata su Amazon secondo la natura del secondo intervento su questa pagina. In questo caso quindi si incontrano Maurizio Cattelan, Banksy e Luca Rossi stesso. 





Order a pizza to be delivered to "La Fondazione"(Via Crispi 18, Rome)

telefonate, pizze, cartoni della pizza, 2021

I cartoni delle pizze che arriveranno diventeranno il supporto dove continuare la serie numerica che parte dal primo intervento (IMG 4753): IMG 4754, IMG 4755, ecc. ecc. Infatti ognuna di queste opere rappresenta un varco esclusivo per raggiungere contenuti che cambiano ogni giorno e che altrimenti rimarebbero sommersi.







By left hand fingertips asoidhasldjòajfèagpàdjfgòjd


polvere e saliva sullo schermo, materiali vari, 2021. 







qisuqwiudqopwdh by left han fingertips

 







dshsdofsldfòadfj by left hand fingertips, dust, saliva, various material, Louvre Abu Dhabi 2016. 








opfjweèfkwef+vjè by left hand fingertips, dust, saliva, various material, Bourse de Commerce 2021. 







on the left: 

If you don'y understand something search for it on YouTube, various material, Gagosian Rome 2019. 


on the right:

sjpdjasdpjapàsfhpàahf by left hand fingertips, dust, saliva, various material, Gagosian Rome 2019. 















èefowjefpwhef by left hand fingertips, ICA Milan 2019. 








èefowjefpsdjkSBDABSDwhef by left hand fingertips, ICA Milan 2019. 











èefowjefpwhef by left hand fingertips, ICA Milan 2019. 













èefowjefpAjpisSJèOèwhef by left hand fingertips, GAMeC Bergamo 2014. 











aSJsbKJSB BY left hand fingertips, dust, saliva, various material, Gagosian New York 2009. 











dwoehfowhfàwg by left hand fingertips, dust, saliva, various material, Venice Biennial 2015. 



















sdkjasdakdlkad by left hand fingertips, dust, saliva, various material, Serpentine Gallery 2015. 


jsdjqajsdjasdakdlkad by left hand fingertips, dust, saliva, various material, Serpentine Gallery 2015. 









ssadasdadskmmad by left hand fingertips, dust, saliva, various material, Hauser & Wirth 2020. 













ssadasdadskmmad by left hand fingertips, dust, saliva, various material, Boros Collection 2015. 



















skdakdaàdsads by left hand fingertips, dust, saliva, various material, New Museum 2017. 














wjipejqpewj by left hand fingertips, dust, saliva, various material, Prada Foundation 2017. 













wqdlqwd by left hand fingertips, dust, saliva, various material, Tate Modern 2018. 













edkdkad by left hand fingertisps, dust, saliva, various material, T293 2017. 
















edkdkad by left hand fingertisps, dust, saliva, various material, T293 2017. 













jasjòSò by left hand fingertisps, dust, saliva, various material, Ex location Zero Gallery, 2017. 










on the left: 

edkdkad by left hand fingertisps, dust, saliva, various material, Tommaso Calabro Gallery 2019. 


on the right:

...plays..., sunlight, a place, Tommaso Calabro Gallery 2019. 




MAAT (Lisbon)

 





Creative gesture as an act of resistance

garbage can, an indicator light, MAAT Lisbon 2017.


The artwork comes from a "pure" sensitivity and from the position of a simple visitor. The indicator light, near the garbage can, seems to question both the value of the object and the need for its elimination or conservation. In other words, it seems to question our critical sense in eliminating something or not, from our pocket as well as from our head.

Inside the MAAT in Lisbon (Museum of Art, Architecture and Technology) Malevich's painting becomes, in three dimensions, a garbage can. The bin, which can always be loaded and downloaded, contains people's waste, that is, those objects that perhaps represent, in the minds of visitors, the "zero" degree of "work of art".

Malevich's supremacism saw in the total questioning of the object a real political and social utopia. After 100 years, the nature of the object, like the work of art, experiences a fibrillation between direct experience and imagination, mediated experience and real objects.

Throwing something away, after all, is the opposite of posting content on Facebook. But the result is the same, a kind of emptiness. As if a hundred people were talking together in a small room: everyone expresses themselves but no one can understand anything. The contemporary world forces us to express ourselves in order to exist, but this freedom of expression is only an illusion that is equivalent to a dictatorship where it is not possible to express oneself and where social networks let the energies that could be used to change reality vent on the keyboard.

Therefore, the creative gesture today is necessarily a gesture of resistance to expression.

The definition of the creative gesture, given by Gilles Deleuze and then completed by Giogrio Agamben, sees the work of art as the "result" of an act of resistance that the artist makes towards himself. If anyone can be Luca Rossi, anyone can hold back and resist Luca Rossi. In the work of art, as in life, the "fact" and the "not done" have value, what we discard and throw in the trash.

Kazimir Malevic wrote "Inactivity as the effective truth of man", in which, against the tradition that sees work as the realization of man, inactivity asserts itself as the "highest form of humanity". Luca Rossi's work at the MAAT in Lisbon, within the Utopia / Dystopia exhibition ", arises precisely from a state of inactivity, or rather, from a different" critical sense "towards reality. Contemplation and inactivity are the metaphysical operators of anthropogenesis, which, freeing the living man from every biological or social destiny and from every predetermined task, make him available for that particular absence of work that we are used to calling "politics" and "art" .




Bourse de Commerce (Paris)

 





If You Don’t Understand Something Search For It On YouTube 

large letters and numbers, 2021.


The acronym refers to the day (23) and month (01) of the official inauguration of the Bourse de Commerce. The official inauguration has been postponed few day before the 23th january 2021.

But after IMG any combination of numbers can work (for example “IMG 3733” like in the video project) . In fact, thousands of videos are made every day around the world and uploaded to YouTube without giving them a specific title.

This installation, despite being apparently immobile and permanent, changes every day and reflect the fluid and precarious complexity of our present. Following the title of the installation also means creating an act of resistance to the Internet algorithm that always tends to offer us content that “we like” because we will arrive at a completely unexpected and different video playlist every day.

Today we are experiencing a pollution of information and content in which we have all been producers and consumers for 10 years. This pollution brings substantial anesthetization where we are forced to live on the surface of things. This large installation does not create yet another content but a way to order the content produced in the world already in an abnormal way.












By Left Hand Fingertips 

various material, dust spot, saliva, 2021.



The sculptures made with fingertips are extremely significant. Fingertips are the thing we use most in recent years. Apple’s tactile mouse becomes a sort of extension of our “cave”. The private dimension which today represents the only remaining political space. The choice we make in this dimension is worth 10-20 times that of a politician.


These sculptures only live in the instant we look at them and they are like a black hole that has sucked up all the space and time between the lights in the artist's studio and the last spectator who leaves the museum. They are immobile but at the same time "very fast" because they are always at the same time and in the same space as the spectator.

In this case the traces of dust and saliva on our screen are also brought back to the artwork which makes them more noticeable through the red color.


Tate Modern (London)

 




By left hand fingertips 

various material, dust, saliva, Tate Modern 2020. 





Louvre (Abu Dhabi)

 





If You Don’t Understand Something Search For It On YouTube

alluminium 11×2 m, 2016.










By left hand fingertips


various material, dust, saliva, 2016.